About Us

About Us

Smollan Headcount are a leading UK field marketing agency, initially established as Headcount in 1994 and now part owned by WPP and Smollan Group under the Smollan Headcount brand.  With a Head Office based in Surrey, we manage daily field operations across the UK and Ireland with capability to work globally, often working with our WPP partners to service international clients. 

In today’s highly competitive marketplace, with more emphasis being placed on actionable information and measurable results for clients, the use of business intelligence and internationally compatible technology are key.  The Smollan Headcount market intelligence team is tasked to help better understand consumers, the market place and competitors. Real intelligence is immediate, accurate and most of all, relevant. Our live dashboard reporting can power a client’s decisions and offer insights.